A placemaking strategy to grow a new home for the tech sector in Glasgow.
7N’s masterplan for Pacific Quay was commissioned by Scottish Enterprise to kickstart their Digital Media Quarter initiative. Through an incremental placemaking strategy, the masterplan focused on attracting more people and tech sector occupiers to the area. This fresh approach established a dynamic framework for cultivating a diverse mix of uses and activities, bound together by a tightly knit public realm, to create a vibrant new neighbourhood. The masterplan provides loose fit, flexible spaces suited to a range of different uses, complementing the core digital media work space. Moving away from conventional office architecture, the new buildings are conceived as 21st century lofts; simple, low cost and adaptable structures which are closely clustered together to form a dense, active and affordable environment to incubate emerging tech companies and regenerate the wider area.